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the growth blueprint

For Professional Dog Trainers and Dog Business Owners

Unlock sustainable client leads for your dog business in just 6 weeks — without paid ads, board & trains, or social media burnout.

You do this for the dogs.

I get it. Me too.

But, as you're probably finding out, it's not enough to have a heart for the dogs 😩

 

You also need a head for business.

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But you didn't choose this career to become a marketing guru.  You didn't expect to become bogged down by things like hashtags, ad budgets, and algorithms.  

Yet here you are, feeling more like a novice marketer than the professional dog expert you truly are.

Is this you?

Your days are full of scrolling on social media for inspiration (when really there's more enjoyable ways to spend your free time).  You're overwhelmed by the complexities of social media strategy and feel like you aren't reaching the right people (or any people).

You don't understand why some months you have plenty of client leads, and other months you have none, and the feast-or-famine business model just isn't for you. You want a sustainable source of leads so you don't have to feel slimy in your sales tactics.

You love nothing more than delivering an incredible service to your clients, but you don't seem to be attracting the right clients.  You aren't interested in offering only high ticket programs (like board & trains) and want more work-life balance than that offers.

You do this for the dogs.
But you also need to do this for you.

Your business should support your life, not consume it.  You are allowed to want out of the daily social media mayhem.  And you know that a strategy is the way to do that.

Let me guess...

You've got questions about the reality of implementing an organic marketing strategy:

What can I do to attract the right clients?

Is it possible to grow without paid aids?

How can I stand out in a saturated market?

How can I create more consistency in my client leads?

What if I tried and nothing is working?

Maybe you've given this "organic marketing thing" a try. Dipped your toe (or dove head in) to the world of content creation.  But without a strategy or a plan, content creation feels a lot like throwing spaghetti at the wall, and none of it sticking. And every day you wake up right where you were the day before, with a floor covered in noodles and no closer to actually making pasta.

Maybe, just maybe,

you even thought about throwing in the towel on your dream dog biz.

(Been there...)

But if you are delivering a transformative and valuable service to dogs and the people who love them, then visibility is the only thing standing between you and your business goals.

dogs out there need you.

But if you want to help them, you need to reach their people.

What it would do for your business and your life if you had consistent high quality client leads? What would it be like to know you were reaching your target audience through a simple organic marketing strategy? How would you feel about social media if you had a plan and could show up in a fraction of the time and actually see the results in your business? 

It's a lot simpler than you think.

In just six weeks, you can completely transform your business. And it's not going to cost your work-life balance. It's not going to compromise your values. 

I won't tell you to raise prices as high as you can and target the wealthy neighborhoods.  I heard that pitch. Literally. And I wanted no parts of it.

You don't have to choose between being profitable and value-driven. You can care about your income and your impact.

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imagine

Hey, I'm Mattison

A certified dog trainer and behavior consultant (CPDT-KA, CDBC) with a degree in advertising and a background in corporate system solutions (which just means I’m very good at creating efficiencies!)

My business, Freed by Training, is built on second chances, and in just 3 years I've worked with over 400 dogs. Last year I grew my Instagram following by over 10K through an organic social media strategy  (while training dogs full time).

I stumbled along in the early stages of my business, and I'm here to streamline your growth by giving you my exact playbook of what worked (and what didn't).

When I decided to “go solo” as a professional dog trainer, it was almost exactly two years after being released from prison.  

 

The most important thing I knew I had to get locked in was solid lead channels.  I needed clients, consistently.  

 

I needed a way to increase my business visibility without relying on paid ads, and organic content marketing was the solution. It required just one thing: time investment. And I had that!

are you ready to be an amateur expert?

You don't need a marketing degree. You don't need to become an SEO expert.  What you need is to become an "amateur expert" in a few important marketing concepts that will have a big impact on your business. You don't need to go deeper than you need to go. 

That's what I'm here to bring you. Not just learn-from-my-mistakes proven strategies and systems, but also a no-fluff streamlined blueprint to become exactly who you need to be to reach your goals.

Introducing

the growth blueprint

For Professional Dog Trainers and Dog Business Owners

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This is the 6 week step-by-step guide, tools, and support you need to bring organic visibility and consistent client leads to your dog business.

No more guessing. No more burnout.  Just proven strategies and simple systems that don't require paid ads, high ticket programs, or hours a day on social media.

Looking for continued education units(CEU's)?

This program has been approved for 18 CEUs with the CCPDT and the IAABC.

IMPORTANT NOTE: These are Professional Development CEUs

If you are a member of the IAABC, you can use a maximum of 6 professional development credits towards recertification.

My approach to organic

G.R.O.W.T.H

Ground in your foundations

Resonate with your ideal client

Optimize your visibility

Weave together your content

Target your ideal audience

Habituate ongoing tasks

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a sneak peak

This is exactly what's waiting for you inside the GROWTH Blueprint!

Module one: Ground

Before implementing a marketing strategy, you need to make sure your business foundations are solidly in place.

Walk away with...

  • Your very own authentic branding guide to inject marketing strategy into your dog business

  • Confidence that you're selling programs and services people actually want to buy

  • Professional done-for-you templates and handouts to save you hours of design time

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Module two: resonate

Now it's time to get really familiar with your ideal client so your content makes your them say "that's me!"

Walk away with...

  • Deep understanding of what sets you apart from your competition (and how to use that to stand out online)

  • A crystal-clear image of your ideal client so you don’t waste time (or money) trying to reach the wrong people

  • An easy and effective system to collect reviews and leverage the power of social proof to build trust with client leads without even talking to them which means less time on phone consults.

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Module three: optimize

Now is the time to set up some passive social and technical channels of leads to work for you along with social media.

Walk away with...

  • A proven system to expand your lead generation strategy so your business doesn’t rely on just social media for clients

  • Ways to leverage existing audiences without feeling weird about it by bringing value to another business (just by being you)

  • Other easy-to-implement strategies to diversify your income and create more financial sustainability in your business.

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Module four: weave

Simply stitch together magnetic content for your organic marketing that stands out on social media.

Walk away with...

  • Actionable knowledge on the elements you need in your content strategy and repeatable frameworks to save a ton of time when you’re creating

  • A customized content bank for your social media with hundreds of mix-and-match options so you won’t have to start from scratch when you’re planning content

  • BTS look at all my favorite content-creation tools like: graphic design, video editing, and my trending audio checklist

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Module five: target

Step into your SEO Era and learn a simple approach to the technical side of your marketing strategy.

Walk away with...

  • The knowledge of how to harness the power of metadata on social media to get your content in front of people who aren’t just interested, but are a perfect fit for your services

  • A new love for the algorithm and how it can unleash your visibility to new heights without spending a dime on paid ads

  • Exactly where to look to track your reach on social media (and how to read the numbers) so you can see the return on (time) investment with your new organic marketing strategy

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Module six: habituate

Ease the burden of ongoing tasks by stealing my efficient systems of time management for content creation and more!

Walk away with...

  • New systems of efficiency and time management to shave minutes (and probably hours) off your weekly tasks

  • A Custom Content Creation Schedule to get (and stay) one week ahead with your social media calendar so you never wake up wondering what to post again

  • The freedom to live the “life” part of work-life balance using my time-investment systems

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And the best part is...

you aren't alone.

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I will be there personally to support you with: 

3 Months of Weekly Office Hours

Direct access to me through The Dog Nerd Network, where your questions never have to go unanswered.

6 LIVE Coaching Calls

You will get 3 months upgraded membership to The Dog Nerd Network with two live coaching calls every month.

3 Activity-Driven Workshops

Hands-on workshops to help you implement these systems into your business immediately.

 

Your Perfect Client Workshop

Customize Your Content Bank

Time Investment Workshop

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But I'm not done.

Not even close.

I’m handing over every shortcut in my toolkit so you can streamline the process of implementing these systems and strategies (valued at over $2000).

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Canva Template Library: Access 100+ professionally designed Canva templates. From eye-catching social media posts to elegant promotional materials, elevate your brand's visual appeal without hiring a graphic designer.

Professional Resource Bundle: Transform your training programs with a comprehensive bundle including plans, forms, charts, and handouts. Streamline your operations and impress your clients with unparalleled professionalism.

Review Script Swipe File: Never be at a loss for words again with scripts that encourage positive reviews and gracefully handle feedback. Build your reputation as the go-to pet pro with confidence.

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Make Your Lead Magnet in One Hour: This course is a game-changer for quickly creating compelling lead magnets that convert. Attract your ideal clients with ease and expertise.

Chat GPT Prompts: Save time and maintain your unique voice with specialized Chat GPT prompts. Use AI to help you craft engaging content that resonates with your audience without sounding like a robot.

Bonus Toolkit: Get your hands on a Trending Audio Checklist, SEO Monthly Refresh PDF, 3-Story Sprint Formulas, and more! These tools are designed to keep you ahead of the curve and save time as you keep up these systems.

The curriculum, coaching, and bonuses included with the GROWTH Blueprint brings the total value of this program to over $6,000.

 

But right now, you get the complete experience for

ONLY $697

payment options

Pay in Full

1 payment of $697

Choose the pay in full option (best value!) and unlock:

  • Complete curriculum (lifetime access)

  • 12 Weeks Office Hours

  • 6 Live Coaching Calls

  • 3 Activity-Driven Workshops

  • Canva Template Library

  • Professional Resource Bundle

  • One Hour Lead Magnet

  • Chat GPT Prompts for Pet Pros

  • Tech Demos

  • Bonus Bundle

  • Save $74!

Split Pay

3 payments of $257

Choose this accessible monthly payment plan option and unlock:

  • Complete curriculum (lifetime access)

  • 12 Weeks Office Hours

  • 6 Live Coaching Calls

  • 3 Activity-Driven Workshops

  • Canva Template Library

  • Professional Resource Bundle

  • One Hour Lead Magnet

  • Chat GPT Prompts for Pet Pros

  • Tech Demos

  • Bonus Bundle

1:1 Access

1 payment of $997

Choose this VIP Package and unlock everything from the pay in full option PLUS:

Two 40-minute Business Strategy Sessions (1:1 zoom call) with Mattison to be scheduled within 6 months of purchasing the program.

One Instagram Audit to be used within 3 months of purchasing the program.

100%

Money Back Guarantee

7 Day

You can sign up today

risk free

I want to make sure that this investment in your future is made with total peace of mind. That’s why I’m offering a complete, no-questions-asked, money-back guarantee 7 days from the date of purchase. Explore the platform, immerse yourself in the community, and if you find within those first 7 days from purchase that this program doesn't align with your needs, just let me know, and I'll process a hassle-free refund.

celebrate big wins!

With a simple strategy you can
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Frequently asked questions

Answers to your

When does the program begin? You will get access to the full curriculum as soon as you enroll! You will get a welcome email with your username and password to access your Dashboard, and you can get started right away! Included in that email will be your instructions to join The Dog Nerd Network to access your weekly office hours and live coaching calls (you can also find this information in the Welcome module in your dashboard).

How long does it take to implement these strategies? I know your time is a valuable and limited resource. That's why my program is designed for busy dog professionals and focused on efficiency and effectiveness. Expect to carve out at least 2-3 hours each week going through the material and attending (or watching) the live events. As long as your business foundation is strong, my strategies can be integrated into your current framework (I'm talking minimal time investment for maximum return!)

Is the GROWTH Blueprint program live or recorded? It's important to me that I accommodate different learning styles and schedules. You'll have access to pre-recorded lessons that you can go through at your own pace, ensuring you never miss a beat and can revisit the material as needed. I'm also hosting live training sessions and coaching calls to provide real-time support, personalized advice, and the opportunity to engage directly with me (and each other!) All live training and coaching call replays will be provided.

What if I struggle with content creation? No problem! The GROWTH Blueprint includes resources like the Canva template library and content creation guides, making it easy for anyone to produce engaging content, even if you're not a natural writer or designer.

What if I don't have much marketing knowledge? Don't worry! The GROWTH Blueprint is designed with you in mind. It starts from the basics and guides you through more advanced strategies in a step-by-step blueprint. Plus, with the extensive resource library and live support, you'll never feel lost or overwhelmed.

How do I know if I'm ready for this program? If you have a service-based business that delivers a valuable and/or transformative service to dogs and the people who love them, and you want consistent client leads, then you are definitely ready. On the other hand, if you are just toying around with the idea of starting your business, you may have some important homework to do before the GROWTH Blueprint is right for you.  If you're unsure, you can reach out using the chat box on the bottom of this page or by sending me a DM on Instagram @FreedbyTraining.

How will I know if these strategies are working? This program includes lessons on tracking and measuring success, ensuring you understand exactly how and why your efforts are paying off. I know you want tangible outcomes, so I'm providing the tools you need to see your return on investment clearly.

I'm not very tech-savvy. Will I be able to keep up? Absolutely. This program contains tech demos for the handful of platforms you want to be comfortable with, and our support channels are always available to help you navigate any tech hurdles with ease.

Is there a refund policy? Yes, I stand behind the transformative potential of the GROWTH Blueprint. I want you to feel confident and secure in your decision to join me. If within the first 7 days after purchase you decide the program isn’t the right fit for you, just reach out, and I'll ensure a hassle-free refund process.

Can we get real for a second?

I know where you are.  Because I've been there.

 

You've poured your heart into your dog business, facing the rollercoaster of getting (and not getting) clients and the maze of social media with a brave face.

 

I wondered if my dream of a successful and balanced business was just that—a dream.

 

But here's the thing: it doesn't have to be. I discovered a path that’s not just about throwing money at ads or chasing the latest digital craze. It’s about strategic, no-fluff marketing that speaks directly to those who need us most. Imagine a world where your skill and passion attracts the right clients—effortlessly.

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Because if you were really honest with yourself, this isn't about

growing a business.

It's about building the life you want with a business that supports it. 

 

Where your work fuels your life, not the other way around.

 

I want to share with you the strategies that turned my business around. It's about making real connections, cutting through the noise, and standing out in the dog-eat-dog world of social media (pun totally intended!).  Your thriving business and dream life are just on the other side of action.

 

Let’s do this, not just for the life you've always wanted, but also for the dogs out there whose lives will change because of you.

the growth blueprint

For Professional Dog Trainers and Dog Business Owners

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payment options

Pay in Full

1 payment of $697

Choose the pay in full option (best value!) and unlock:

  • Complete curriculum (lifetime access)

  • 12 Weeks Office Hours

  • 6 Live Coaching Calls

  • 3 Activity-Driven Workshops

  • Canva Template Library

  • Professional Resource Bundle

  • One Hour Lead Magnet

  • Chat GPT Prompts for Pet Pros

  • Tech Demos

  • Bonus Bundle

  • Save $74!

Split Pay

3 payments of $257

Choose this accessible monthly payment plan option and unlock:

  • Complete curriculum (lifetime access)

  • 12 Weeks Office Hours

  • 6 Live Coaching Calls

  • 3 Activity-Driven Workshops

  • Canva Template Library

  • Professional Resource Bundle

  • One Hour Lead Magnet

  • Chat GPT Prompts for Pet Pros

  • Tech Demos

  • Bonus Bundle

1:1 Access

1 payment of $997

Choose this VIP Package and unlock everything from the pay in full option PLUS:

Two 40-minute Business Strategy Sessions (1:1 zoom call) with Mattison to be scheduled within 6 months of purchasing the program.

One Instagram Audit to be used within 3 months of purchasing the program.

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